Twitter analytics is a very simple tool that can be used by the people to analyze their tweets and get engagement. It is easy to which tweets get more response once you try to analyze their performance and increase the Twitter marketing. Even though Twitter ads are helpful to see the engagements received, you can only get the perfect record after going using the Twitter analytics tool and exporting the data about your tweets without losing any opportunity to get engagements.
1. Collect your Twitter action- To do this just log in to the ads.twitter.com with the Twitter credentials and go to the option Analytics to select Tweet Activity. Now you can see the number of tweets made during previous 28 days along with impressions they received. You can also see engagements, retweets, replies, favorites as well as link clicks received under the Tweet Activity option. You can change date range to see last 92 days tweets with this option. There are also third-party apps that can be used to see tweets records of more than 92 days.
2. Download your Twitter data- Just use the export button below the Twitter icon to download the Twitter data which will be available in a Excel file. Now you will have the complete record of the tweets made and the time o which you can reach the people. This will help to know how much engagement the Twitter account has received in the last few months.
3. Tweet at the right time- To see the best time for your tweets, open the downloaded file and sort the data as per your desire. Look for the date and time in which the tweets have been made to get the best impressions from your audience.
4. Use only engaging tweets- Now go through engagements column which will help to know which tweets are liked by the audience very much. Highlight your engagements column by placing largest engagement received on top. You must do all this process manually, so give your complete concentration on this make most of it. Most of the people will be able to see the tweet trends within 50-100 tweets, but try to use more number of tweets to get the perfect result.
There are also few tools available to analyze your competitor such as Twitonomy. This tool can be used to see how the competitors are working in Twitter. It can also help you to see the search made by your influencer along with insights from people whom you follow in Twitter. It is one of the best tool that can be used as free version and it is also available with premium option. If you are using Twitonomy, just sign in to the website and authorize it along with the Twitter account. Then go to Twitter Profile to see the complete analytics related to your Twitter account. Now you will be able to see the details about your competitor accounts and work accordingly.
Tags: Analyze, tweets, Twitter Analytics
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